Wednesday, July 1, 2009

Jackson Effect: How MJ's death affected the Internet

It may sound weired but true, after Michael jackson's death news broke out Internet traffic become drastic, which lead to Jackson effect.
Wikipedia defines jackson effect as.....
The Jackson effect is an Internet phenomenon where a dramatic news event is initially indistinguishable from a coordinated denial of service attack.
The Jackson effect originated from the 2009 death of Michael Jackson where the Google search engine mistook the spike in search traffic for a coordinated denial of service attack. High volumes of traffic surrounding the death of Michael Jackson overloaded servers and internet service providers causing service to be very slow or stop completely. Google originally believed it was under attack by a virus attempting such a DoS attack replacing any searches for Jackson with, 'Your query looks similar to automated requests from a computer virus or spyware application.' Twitter reported that its servers crashed due to users posting so many "Tweets" at one time which they say equated to 'more than 100,000 posts an hour.'

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